Outbound with a sharper edge.
The SDR layer that out-prospects your in-house program. Sharper messaging, deeper account research, and cleaner handoffs to your AEs. Built for B2B teams whose pipeline has gone flat and whose competitors are landing the meetings first.
Three layers that in-house teams rarely stack.
The edge is not a hack or a tool. It is research depth, messaging craft, and AE handoff discipline running together on every account.
Account-grade research, not list pulls.
Every account is scoped before it is touched. Funding posture, tech stack, hiring direction, recent product moves, and the live narrative the buyer is selling internally.
- Trigger map for each Tier A account
- Buyer-side narrative pulled from earnings, blog, and hires
- Champion and detractor signal scan
Messages built for the one buyer.
No "Hope you're well" openers, no five-bullet pitches. Every send carries a specific reason to be in this person's inbox. Reviewed by senior eyes before it goes out.
- One-account, one-thread first touches
- Voice tuned to your ICP, not a template library
- Reply handling read as conversation, not script
Handoffs your AEs can actually open.
Every booked meeting arrives with a one-page brief: who, why now, the exact line that landed the reply, and the live objections in the thread. Your AE walks in already in context.
- One-page meeting brief per booking
- Champion intent and known blockers logged
- Auto-sync to your CRM, not a separate sheet
Why an in-house SDR program plateaus.
Most in-house SDR teams are juniors learning on the job, ramping on a generic playbook, with no senior eye reviewing what actually goes out. SDR EDGE is the inverse.
Senior SDRs only. No learning on your accounts.
Every SDR on your engagement has run cold outbound for a B2B SaaS or services company before. No bootcamp grads, no script-readers, no rotating bench.
Two engagement shapes, both built around the edge.
Pick the shape that fits your motion. Both come with the senior roster, the research depth, and the AE-ready handoff. Pricing is conversation-led, not page-led.
For teams sharpening one motion.
When you have a clear ICP and want a single senior SDR motion running with research and messaging done right.
- One named senior SDR on your engagement
- Account research and trigger map for Tier A accounts
- Hand-crafted outreach reviewed before send
- Reply handling and qualification
- One-page AE meeting brief per booking
- CRM sync and reporting on reply, show, and AE-accepted opps
For teams losing share to a sharper competitor.
A two-SDR pod with a research lead and reply strategist, running parallel motions across segments your in-house team cannot cover.
- Two senior SDRs plus a research lead and reply strategist
- Parallel motions across two or three segments
- Deep narrative briefs per Tier A account
- Senior-eye review on every first touch and live thread
- Champion-versus-blocker map per account
- Quarterly read-out with your AE team on what is moving
What the edge looks like on the ground.
Codenames in place of customer names. Numbers are real, drawn from blended engagement windows. No quotas were promised, only the work that produced them.
Mid-market FinOps platform losing share to a louder rival.
Northwind had an in-house SDR pair that was running on generic templates and the same five trigger filters as their main competitor. We rebuilt the account research layer around CFO narrative pulls and quietly retired their templated motion. Within the engagement window, reply rate climbed and the AE team finally got briefs that walked them into the room ready to close.
Cybersecurity vendor whose juniors could not crack enterprise security buyers.
Ironvale's in-house SDRs could land mid-market CISOs but went silent at enterprise. We put a senior SDR with security reps on the top fifty accounts, reframed messaging around live regulator language, and ran reply handling on every thread instead of routing to an AE blindly. Show-rate jumped and the enterprise pipeline became something the AE team trusted.
Bring us the segment your in-house team cannot crack.
Tell us where the pipeline is flat, who the competitor is, and what your AE team needs. We'll send back a sample research brief and a first-touch sample written for one of your real accounts.
Email the SDR EDGE team →